Products

Strategic intelligence and AI tools built for private school leaders.

Two products. One mission: help private school leaders make sharper decisions with better data — and meet the families they’re trying to reach where those families actually are.

Strategic Assessment Schoolhouse HQ Concierge

Strategic Assessment

The board-ready analysis your school has been asking for.

A comprehensive strategic planning engagement — covering tuition positioning, financial health, enrollment trends, market dynamics, and competitive landscape for your school specifically. Delivered as a branded report plus a guided leadership review session.

Best for smaller schools

Core

Up to ~150 students

$2,500
Per school · One-time
  • The full strategic assessment, right-sized
  • Tuition benchmarking & financial health scoring
  • Peer comparison, 5–6 schools
  • Branded report + 45-minute review
Start the Assessment
Best for larger schools

Board

601+ students

$4,500
Per school · One-time
  • Everything in Complete, plus:
  • Custom peer set & extended financials
  • Board-ready slide deck + Board session
  • Quarterly market updates for 12 months
Start the Assessment

Tier reflects total K–12 enrollment; unusual scale or scope may be quoted above Board. Not sure where you land? Start with the free benchmark.

Behind every recommendation is the most complete view of the private school market we know how to build.

You’re going to make decisions based on what we tell you — about tuition, hiring, expansion, capital projects. So the analysis underneath has to hold up.

The Schoolhouse HQ Index pulls together federal, state, and local government filings, demographic and market data, licensed third-party sources, and our own original research on tuition and competitive positioning. Most of it would take an individual school months to assemble for one competitor — we’ve done it across thousands.

But the database isn’t the point. The point is that when you ask “is our tuition too low?” or “is this market actually growing?”, the answer comes back grounded in evidence — and shaped by people who’ve sat in operator and CFO seats, not just analyst ones.

Government filings — federal, state, local — financials, enrollment records, and program data across multiple agencies
Demographics & market data — who lives near your school, what they earn, and how that’s shifting
Licensed third-party sources — specialty datasets that fill gaps the public record leaves open
Our own research — tuition rates, program details, and competitive signals we collect directly because no one else has them
Operator judgment — decades of strategy, FP&A, and school administration experience deciding what the data actually means
94%
of private schools have no chatbot
on their website
80%
of consumers have used a chatbot
82% prefer one to waiting for a human
2.7%
of private schools run an
AI-powered admissions assistant
Sources: Schoolhouse HQ analysis of 12,134 U.S. private school websites, April 2026 · Route Mobile, 2025 · G2, 2024

An AI-powered assistant for your admissions funnel and your enrolled families.

Parents research private schools at 10pm, not 2pm. Schoolhouse HQ Concierge puts a private-school-literate AI assistant on your website — answering admissions questions after hours, helping enrolled families navigate policy and calendars, and handing off to your team cleanly when it matters.

Tier 2 · For Enrolled Families

Parent Concierge

A helpful assistant for your current families — answering the everyday questions about calendar, policies, and school life so your team can focus on the ones that really need them.

$199/ month
$499 one-time setup · Cancel anytime
$2,499/year — saves $389 vs. monthly
  • Knows your school — trained on your parent handbook and policies
  • Answers questions about calendar, schedule, and daily logistics
  • Pulls real-time dates from your school calendar
  • Available to parents through a secure portal login
  • Routes questions to the right division or staff member
  • Will say “I don’t know” rather than guess — accuracy first
  • Monthly summary of what parents asked, by topic and grade
  • Works on its own or alongside Admissions Concierge
Get Your Free Customized Demo
Tier 3 · Both Assistants

Full Concierge

Both assistants, working together — one welcoming prospective families to your website, one supporting enrolled families through the year. A single, consistent voice from first visit to graduation.

$249/ month
$599 one-time setup · Cancel anytime
$2,999/year — saves $489 vs. monthly
  • Everything in Admissions Concierge
  • Everything in Parent Concierge
  • One dashboard across both assistants
  • One consistent voice across the whole family journey
  • Priority support and quarterly content refresh
  • Help connecting to your SIS, CRM, or calendar system
  • A single point of contact at Schoolhouse HQ
  • Best value — covers prospective and current families
Get Your Free Customized Demo
Early Adopter Pricing
Pricing shown is for the first 10 Concierge customers.
Setup fees are waived for Strategic Assessment customers. No long-term contracts — cancel anytime, month to month. Early adopters keep this pricing when standard rates take effect.
Why Schoolhouse HQ Concierge

Three things that make this different from a generic chatbot.

01 · Private School DNA

Trained on your school and your market.

Most school chatbots are trained only on the school’s own website. Schoolhouse HQ Concierge is layered on top of our private school database — tuition benchmarks, segment positioning, competitive context, voucher dynamics. The assistant can answer “how do you compare to the other schools we’re considering?” not just “what’s your tuition?”

02 · Guardrails and Quality Control

Your voice. Your rules. Tools to keep it right.

We configure voice, tone, forbidden topics, and escalation rules before anything goes live. And your team gets a built-in way to test answers, flag anything that’s wrong or outdated, and fix it — because a chatbot trained on stale data will confidently repeat stale answers to every family who asks. Accuracy isn’t a launch decision. It’s an ongoing one.

03 · Never Miss an Admissions Call

After-hours capture, not human replacement.

Families research private schools at 10pm, after bedtime. Your admissions office has been closed for five hours. Schoolhouse HQ Concierge captures that demand, answers the common questions, schedules the tour, and hands off to your team in the morning — amending your admissions model, not replacing it.

See Concierge built for your school.

We’ll build a working demo using your actual school’s content — so you can see exactly how it would sound, what it would answer, and how it would hand off. No cost, no commitment.

Get Your Free Customized Demo Email Us Directly